The ask from the client was to brand, and design some simple entities for a summer camp. This particular summer camp is an annual event entirely unique and specific to Southside Church’s(Clayton, NC) youth group, known as ‘Three18’. The summer camp is titled, “The Engage Conference” but is often referred by the group as simply ‘engage’. Each year of this camp has a specific theme/title verse, and the client wanted that to be represented in the designs.
The final design can be seen on the left, and was used for a number of items, such as stickers, the back of the camp shirt given to the attendees, and was also the inspiration for the guide books given out to the campers. These books contained all their notes, schedules, and session topics. Below you can see the logo that already existed for Three18 student ministries, we settled on using this logo for the front left of the camp t-shirt and also for the color palette.
