When I was finishing up my degree in Advertising at Appalachian State University, I took part in a special subjects course; the subject matter was on Ai, and its uses in Advertising. I spent the entirety of that semester building a practical creative brief for the workwear brand, Carhartt, as my “mock client”. Through this semester, I became quite acquainted with artificial intelligence, specifically Microsoft’s Co-Pilot. Ai proved to be a useful tool, that can incredibly powerful when implemented responsibly and intentionally. Please take a look below at some of the work that I aggregated during this semester. If you have any other further questions on my familiarity with Ai, I would love to discuss this further, and show you some of my work.